Content Modeling, Information Modeling, & Prototyping

I created this content model as part of a UX/IA engagement for a retailer who was trying to unify the inconsistent way it had been treating its product catalog. After implementing the first phase of our recommendations, the client had their best sales week ever.

Journey Mapping

My team created this journey map as part of a large IA engagement, to help the client synthesize information from multiple sources, identify gaps, and plan strategy. I iterated through many versions of this with the client, eventually getting to a rigorous decision flow, based on user research, analytics, and stakeholder input.

User Research for Taxonomy Part 1: Why Bother?

The following is an excerpt from an ebook I wrote with Rachel Price, User Research for Taxonomy Design. We wrote it as a companion piece to a presentation we gave at Taxonomy Bootcamp 2016, because we think there’s a lack of good information out there about generative qualitative research for taxonomy. In our book, we break it down into simple steps so you can do your own research.

How do you build a good taxonomy? That’s a big question, and it has all kinds of complicated answers. It’s also not the question we’re answering here. Instead, we’ll ask you:

How do you build the right taxonomy? A taxonomy that’s good might not be right for the people who are going to be using it. The right taxonomy will be well-constructed, yes, but it will also have a scope that suits its purpose, a structure that reflects its users’ mental models, and terms that incorporate their language.

So how do you build the right taxonomy for your people? You talk to them.

A Content Governance Approach

I created this diagram as part of a taxonomy and IA engagement to give a client an image of what a future governance process might look like. I delivered this along with an accompanying document diagnosing their current state and identifying key considerations for any future governance work.A more systematic approach to governance was new to them, but they found this to be valuable starting point for getting to organizational alignment around content creation, strategy, and maintenance.

Product Detail Page Redesign

A new product page design for an existing e-commerce website, including heuristic analysis, page description diagram, and prototype.