Many difficult experiences are difficult because of poor use of scale

Many difficult digital experiences are difficult because they haven’t decided whether they are tabletops or landscapes, but your brain still has to choose. When a reference system seems to be failing, your brain will switch to its other option, but it cannot blend the two together. This switch comes with a cognitive cost, and study participants asked to do it think more slowly than those allowed to use one reference systems.

You can feel this difficulty whenever you use Microsoft Teams, a tabletop that can’t quite stop acting like a landscape (or possibly the reverse, nobody quite knows). -