Executive presentation framework

I don’t recall where I got this, maybe a Twitter thread? I use it frequently, though.

1. Conclusion: Why you’re there, what you expect from them, the problem you’re solving.
2. The problem you’re solving and why it matters. Make sure everybody’s on the same page.
3. What are we currently doing about the problem? You can split it into what we’re doing well and what we need to improve.
4. What are competitors or industry leaders doing? Where do we stand? Who’s doing it better?
5. What’s your solution? Scale the detail of this solution to the audience and switch it out depending on the people you’re presenting to.
6. What’s the cost? Money, resources, time, change of direction, opportunity, etc. The more details the better.
7. What’s the cost of inaction? Doing nothing has a cost. You want this to be compelling enough that even if the full cost of a solution isn’t covered, they know they can’t just move on doing nothing.
8. What’s your high level execution plan? Assure them that you have a good enough plan to know what it will cost.
9. The action items. The conclusion again, but in a call to action format.