Nobody cares about information architecture

Nobody cares about information architecture. If they did, they’d be IAs. They care about month over month Azure spend or regulatory compliance or making sure marketing campaigns land. You can burn yourself out and break your heart trying to get people to care. They don’t need to. Invest your own effort in a good bet.


Mintrom, Michael. Policy Entrepreneurs and Dynamic Change . Cambridge University Press, 2020.

Entrepreneurship is characterized by a desire to do things differently and a willingness to invest (time, resources, reputation), hoping for future returns. p. 2-3